Dur Doux pronounced (dur “do”), translates to Hard/Soft. The label was built on the concept of wearability with an avant–garde sensibility. Dur Doux’s signature comprises of unexpected shapes, details and fabrications. The essence is strong, sensual, and feminine and gives powerful edge to sophistication. A new line interpretation for shape is born with a unique balance created by the play of hard and soft elements.
Eclairage-"Ilumination" is a blend of practical Relaxed Luxury and Elegant stimulation that project a coming year of vast possibilities. The designs of rich hues of golden yellow married with Ultimate grey/silver, chocolates, cocoa, and bronze copper come together to perfectly convey a message of optimism and positivity. The 20+ piece collection of dresses, skirts, pants, sweaters, bodysuits and a taste of ‘Dur Doux grand tulle creations’ serves every fashion desire. The brand signature of enticing fabrications continues: textured faux leathers and knits along with exciting jacquard prints. Many pieces afford all season wear. While others stylishly snuggle and elegantly warm the contour of women.DUR DOUX