Shelly Xu Design

Zero waste. Zero compromise.

Shelly Xu Design (SXD) is about maximizing beauty using minimalism. We create artful, versatile and functional pieces that not only produce no waste but also reduce the waste left by the fashion industry.

Jacket Concept
SXD Zero Waste

If it's not worn and loved, it's just waste.

Each SXD design starts with deadstock or remnant fabric. We “unwaste” fabric that would have gone to landfill by using them for our original designs. In contrast to traditional clothing designs that leave 10-30% of the fabric as unusable scraps, we design with clean, minimal cuts that produce no fabric waste. We believe that no matter how sustainable a piece of clothing is, if it doesn't get worn and loved, it's just waste. So we make our designs available for pre-order and only begin production once we have received an order. The best circular economy stays with the wearer. We design our pieces to be worn and loved over and over again. All SXD designs are made with versatility in mind, so that they can fit effortlessly into any ensemble while offering timeless style, comfort and functionality.


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